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Showing posts with label promotion. Show all posts
Showing posts with label promotion. Show all posts

Tuesday, January 12, 2016

Press Release Distribution Services Online

The content below is a guest post provided by Release-News.com.

Press Release Distribution Services Online - Choosing The Most Effective Service

There are hundreds of press release distribution services online, but how many are effective, and more importantly, which should you choose? There are several important points to consider when submitting your press releases to a PR distribution service.

A press release distribution website normally starts by submitting news to their own website. Depending on the quality of the service, this will give varying results to your submission. If the service only publishes the news to their own website, it's likely the results won't be too great.

A good press release distribution service will offer many add-ons. Unfortunately, this usually comes at some sort of cost, but the good news is that with a little investment, you can gain helpful results.

A great starting point for anyone submitting a press release is to make sure the service submits to Google News. If so, make sure your press release is written well, is newsworthy, and includes important facts. The reason for this is that all press release distribution websites will reject your story if it doesn't meet good news criteria.

Another important thing to consider when choosing a press release distribution service is to make sure they aren't too costly. There can be a massive difference in prices for literally the same thing. You are normally safe with the big distribution services like PRNewswire and PRWeb; however, they come with a big price tag, too.

An all-around service which meets all the points stated above is Release-News.com. They offer everything from free distribution to more expensive packages that submit to 500+ other major news outlets. They also make sure your news gets into Google News, and they offer nice PDF reports. In a comparison between Release-News.com and PRWeb.com, it was noted that similar distribution was seen between the two services, but Release-News.com was far more affordable.

Press release distribution services are often a major part of many businesses' marketing strategies. Some have even paid hundreds of dollars for Google News inclusion alone, which reflects the importance once again. As there are many using PR distribution services, there's even more who simply do not know they exist, so there are a great deal of people missing out on an important marketing strategy.

Thursday, December 24, 2015

We Support Indie Artists: 50djs50states.com

The information below is a guest post provided by 50djs50states.com.

Welcome to 50djs50states.com, the number one place for indie artist promotion, mixtape placements, and beats for sale. We are offering you three variable services that will help build your brand, but the most important thing is that with our help and the ultimate online promotion that we offer you can be heard of around the world without any problem.

We also offer professional high quality mixtape services and great results that will deliver a very good outcome for all musicians that choose our services. Our services are created to work seamlessly and deliver a great outcome for the indie underground artist. You can also buy beats from our site, beats that will help you create better music and stand in front of the competition.

If you want artist promotion or just need the proper mixtape placements, we can help as we have all the platforms, tools and people need to get the best possible results the industry can offer.

Price examples

1. We are offering you mixtapes and mixtape slots for $50 and more. If you want to stand out by including a slot and picture on the cover, then we will charge $75 or more.

2. Our website has an indie playlist app that offers a similar service to Pandora. If you want to receive online promotion via our app, you will have to pay a one-time fee of $14.99. It's a good idea to opt for both mixtape placement and online promotion via our app, as both these options will help your career! Our app reaches thousands of listeners on a daily basis and sometimes the listener number can go up to 500,000 or even more, especially when we drop promos and mixtapes.

3. Our artist promotion service uses the online promotion tools at our disposal in order to offer professional marketing and branding services for producers, DJs and artists. With just $500 per month you can have a constant presence on our social sites such as Twitter, YouTube and Facebook. Most of the time you can end up with thousands of views, thousands of followers and a wide range of new subscribers as well.

If you are serious about your music and you do want to generate a career in the industry, then you just need $595 for all our services. It's a great way to receive the artist promotion you always wanted, and an inexpensive one as well.

You can reach us at #join 2166597542 if you want to access our services or if you have any questions about them! You can also use our site to kickstart your career as well, since you can easily buy beats and integrate them into your projects!

Official website: www.50djs50states.com

Artist signup sheet: www.sales.50djs50states.com

Buy beats sale beats: www.50producers50states.com

Friday, September 18, 2015

Meet Dave K. of FanPageCash.org and ViralAccounts.com

Dave K. is the founder of a company that buys and sells viral social media accounts. Learn more about how to buy or sell accounts by visiting FanPageCash.org/ and ViralAccounts.com.

1. How did your company get started?

I started in 2010; back then the company was called FanPageCash. The website was built for my needs only, and it was never intended to be used commercially. I wanted to purchase Facebook fan pages to boost traffic to my websites, and in order to do so, I needed to raise legitimacy. The website provided just that, and FanPageCash.org was basically used as my online business card / portfolio. Even though the website was finished and I used it a few times, I had abandoned the project and moved onto different things. The website just sat there, collecting dust for nearly a year. Two months before the domain was set to expire, I noticed that people had actually started to visit the site, as I was getting new emails from willing fan page sellers. I decided to capitalize on this, and since then I've been buying and selling viral social media properties.

2. What are some reasons why people want to buy or sell social media accounts?

Well, people sell for obvious reasons, and the main one is money. Most viral account owners became popular out of pure luck. Usually a single funny image or video (and a bit of luck) is enough for a social property to become viral. The buyers, on the other hand, are mostly website owners who are looking to boost traffic on their websites. Social properties are the most cost-effective way of doing so (compared to paid ads). Typically, a website owner will purchase such a property and post relevant content to engage the fan base. In return, the fans/followers flock to the owner's website, and the owner reaps the benefits of extra ad revenue.

3. If an account was popular at one time but has been dormant for a while, what are some ways you've seen that buyers generate new interest in an old account?

This is really a hit or miss. There is no way of telling if a dormant account can be brought back to life, and on top of everything else, it is very difficult to revive one. One of the methods that works from time to time is to use a different, already active account to boost the popularity of the inactive one by shoutouts / retweeting or cross-sharing content.

4. What makes an account attractive to potential buyers?

Unlike paid ads where a business has to pay for every click or view, established social properties are a one-time investment. After the initial purchase, the buyer can advertise on it indefinitely, providing that he does it in a non-intrusive way. Over-spamming a viral property with irrelevant products will most likely kill the activity, thus ruining the buyer's investment. I always encourage posting quality content that complies with the social platform policies.

5. Are there any guidelines or terms of service that potential sellers should know about being asking you about selling an account?

There are too many to list. We go through extensive background checks, and not all properties qualify. Everything a seller needs to know can be found in our basic seller rules located here: http://viralaccounts.com/sell/.

Thanks, Dave!

Saturday, November 22, 2014

Marketing Strategy: The Use of Cheap Promotional Pens to Get Customer Loyalty

The following is a guest post provided by Supreme Pens: The King of Promotional Pens.

Promoting your products and services is a must if you wish to get ahead of the competition. It is not enough that your target customers know your products and services exist. You should also be sure that the consumers will choose you among all other products and services out there. One of the best marketing strategies is providing promotional items to the consumers. Everybody loves getting free items. This is a fact that you should take advantage of. By giving out freebies to the consumers, you can get customer loyalty. If you are thinking of the best promotional item to use, you should go for cheap promotional pens. This is really recommended, especially if you are on a tight advertising budget.

The first thing that you need to do is to set your marketing budget. You don't have to set a huge budget with cheap promotional pens, so you have nothing to worry about. Once your budget is already set, the next thing that you need to do is to look for a company that could manufacture cheap promotional pens for you. Choose a company that could offer you cheap branded pens, fast turnaround time, and good service. There are many companies who offer cheap promotional pens. You can start by looking online.

Once you have already chosen the company that you would hire, provide your design so they could print it out. Remember that the design is really important. It should be something that can easily be remembered. Your design could include your company's logo or the name of the product or service you are promoting. After this, you could start planning for the logistics. You need to determine how you would distribute the promotional items. This is another good thing about the use of cheap promotional pens. Since pens are very useful and very handy, point of distribution will not be a problem because you can distribute it almost everywhere.

Doing these things will surely help your company in positioning your products and services. Promotional pens can reach a lot of people. This is why pens are considered one of the best item when it comes to promotional merchandise. If you have a bigger marketing budget, aside from the promotional pens, you can also include promotional mugs, bags, fans, lanyards, and calendars. These are other great promotional merchandise that you could use. If you wish to know more about how you can use promotional items in advertising your products and services, look for providers online. 

Thursday, March 20, 2014

Promotional Merchandise: It's Easier Than You Might Think

Even the smallest of small businesses can promote their brand using promotional merchandise. There are a lot of companies online that let you buy promo items in limited quantities, so you can find creative ways to get the word out without breaking the bank. I enjoyed reading this article on brand recognition with promotional merchandise because the author lists several simple ways that you can use promotional merchandise to share your company name or other important message(s) with the world.

One of the techniques mentioned in the article is to work with a print-on-demand company like VistaPrint. I have had great experiences with VistaPrint myself. They have templates you can use, so you don't have to be a designer to create a nice-looking print piece. Or if you are a designer (or have hired one!), you can upload your own designs. Their finished products look good, and the delivery is pretty fast, too (I always select the "slowest" delivery option, and my package still arrives within a couple weeks).

I like to have postcards printed with my poems on them to give away when I do a reading, teach a class, etc. One time I even had a t-shirt printed with the name of my website on it. More than anything, I think people appreciate it when they see you've taken the time to create a unique gift for them. I see my postcards as tiny gift items. I think people remember you in a positive way when you've shared something with them.

Wednesday, March 5, 2014

Signs that Mean Business

Below is a guest post from HFE Signs Ltd, a UK-based company specializing in banners, signs, and digital printing. Click here to see a previous post from HFE on the history of magnetic signs.

When considering a sign to advertise your store or business, there are many options, from fascias attached to the building itself, to shop signs that can be placed in a window or on a wall or board, to pavement signs. You may wish to purchase a combination of these, but before you make your choice, there are some points to consider.

Pavement signs, for instance, can be either the A board type, with legs, or swing signs, suspended from a frame. Both are vulnerable to being blown over by strong winds, but it is possible get pavement signs that are filled with water for greater stability. Some offer magnetic fittings, which will fix the poster to the board more effectively. If you are not sure exactly where to site your swing sign, you can get one on castors to try out different spots easily.

When it comes to signs attached to a building, your business name needs to stand out, especially if there are similar shops or offices nearby. Many shop signs are PVC or acrylic panels, cheap and easy to fix in an aluminum frame and reasonably weatherproof. A more upmarket version are digitally printed shop signs, with vinyl graphics providing a more eye-catching effect. Or you could opt for 3D lettering in a variety of materials. If you want a 24-hour presence on the high street, this can be achieved with the addition of lighting.

Other types of sign might be more suitable for your particular needs, such as a customized wall plaque, a signpost directing potential clients towards your business, or even a temporary sign and display which you can take to exhibitions and trade fairs.

Clearly, choosing the right style for your all-important publicity sign is not for amateurs. We have all seen examples of ill-designed signage that looks home-made or clumsy (sometimes even misspelled) which gives a very bad impression. To avoid this, you need to take the advice of experienced professionals. Most of the companies offering shop signs online stock a range of styles with photos, but you also need to think about the graphic design. If you are uploading material that you have produced yourself, there are also many instructions to follow about uploading your design so that the company can print it effectively on the sign of your choice.

However, if you do not want to use your own design, some of the companies will help, not only with the design itself but they may offer a complete branding service, ranging from concept to logo and product design, as well as manufacture of the finished article(s). The personalized service can go as far as visiting your site and measuring up, ensuring the best possible sign for the location.

When you have decided on your particular needs, compare the online shop sign companies by looking at what they offer, their testimonials, and the companies they already work for. You will soon be able to work out which seems to offer the best deal, but don't assess them on price alone. A cheap-looking shop sign can be an expensive mistake!

Saturday, February 8, 2014

A Short History of Magic Magnetic Signs

The following is a guest post, kindly provided by HFE Signs Ltd, a UK-based company specializing in banners, signs, and digital printing.

Whilst even the internet cannot put a precise date on the date of the invention of the first magnetic signs, there is a popular legend surrounding the discovery of magnets. Sometime around 4,000 years ago, a Cretan shepherd called Magnes was, perhaps unsurprisingly, herding his sheep in an area of what is now northern Greece when the nails in his shoes and the tip of his staff became firmly stuck to the large black rock on which he was standing. He dug up the earth around the rock and discovered a lodestone, which contained magnetite, a natural magnetic material.

Following on from a Greek shepherd, further investigation of magnets and magnetism was continued by the Greeks, by the Chinese (who developed the mariners compass) and Peter Peregrinus de Maricourt, a 13th century French scientist and scholar who wrote the first treatise describing the properties of magnets. However, significant progress was made only with the experiments of William Gilbert, an English physician, physicist and natural philosopher. In 1600, it was Gilbert who first realised that the Earth was a giant magnet and that magnets could be manufactured by beating wrought iron.

In 1820, Hans Christian Oersted, a Danish physicist and chemist, discovered that electric currents create magnetic fields. Eventually, it was James Clerk Maxwell, a Scottish mathematical physicist, who formulated a set of equations that describe electricity, magnetism and optics as manifestations of the same phenomenon, namely the electromagnetic field. Maxwell's achievements concerning electromagnetism have been called the "second great unification in physics," after the first one realised by Isaac Newton. What is more remarkable is that Maxwell developed his ideas in 1862, more than thirty years before the discovery of the electron in 1897, a particle that is so fundamental to the current understanding of both electricity and magnetism. It was but a short jump from there to fridge magnets.

Fridge magnets are most undoubtedly magnetic signs at their most abundant. Whilst it feels like these little, usually whimsical, ornaments have been with us forever (well, as least since just after the invention of the refrigerator), it is reported that the first fridge magnet patent was obtained only in the 1970s by a William Zimmerman of St. Louis, Missouri. The largest collection of fridge magnets, according to the Guinness World of Records, is owned by a Louise J. Greenfarb and, as of January 2009, numbered some 40,000 items. As magnetic signs go, fridge magnets are the smallest but, still, that number must require some significant storage space. However innocuous the object, there is always someone, somewhere, who collects them. Just ask the lady who collects banana labels (13,552 and counting!).

The main purpose of a sign is to communicate, to convey information, and can be roughly divided into the following functions: information, direction, identification, safety, and regulatory. Magnetic signs are particularly useful where signs are not intended to be permanent and where they might be put up and taken down at regular intervals. They will adhere to anything with a steel surface, such as shelving or filing cabinets, but they really come into their own on the sides of vehicles such as lorries and taxis.

Wednesday, February 5, 2014

Introducing EngravedPens.com, A Source for Promotional Pens

When it comes to promotional items, I have to say that pens are my favorite. I can't help but have positive associations with a company that gives me a nice pen to use. So if I were looking for a promotional item for my own business, pens would be at the top of my list. One source for corporate pens is a company called Dayspring Pens.

Dayspring Pens has been selling customized pens for almost 20 years. They use quality imprinting and engraving processes to put the text and/or logo of your choice on a wide variety of pens. They have a range of products from inexpensive plastic pens to more fancy products from brand names like Cross and Waterman. If you are looking for really nice items to give as executive or corporate gifts for client appreciation, company awards, or other business needs, there are some very nice pens to choose from. These pens create a positive, high-quality image for your company.

In addition to offering pens that you can order in bulk quantities, Dayspring also works with individual customers to create one of a kind pens or pen sets as special gifts for commemorative occasions like graduations, promotions, retirements, and more.

And if you need promotional items besides pens, Dayspring has a catalog of many different customizable products, including items like mugs, bags, flashlights, clothing, and USB drives.

Thursday, January 30, 2014

Meet Jeff Hall of Overflow Cafe, a Website Promotion Company

Overflow Cafe is a website promotion company in Toronto, Canada, founded in 1995. Jeff Hall is one of the founders, and his main job is to help the company's 40,000+ small business clients succeed at online business. Overflow Cafe gives away approximately 10% of their income to charity, and their staff volunteers time each week to different local causes.

1. How has Overflow Cafe evolved since it first got started in 1995?

When Overflow Cafe started in 1995, it was a one-man home business. As I remember it, the company was started on a dining room table with a monthly budget of about $20. A while later the company moved into a bedroom office and a budget of $100, and then a few months later a full basement with an employee and a monthly budget of $500, then around 1996 or 1997 a traditional real office with small staff and a few thousand dollars a month in operating budget--we were making some money.

Overflow Cafe used to do several business services: website design, business consulting, and business marketing. Our clients told us we were great at making their business popular, so we decided to stick to that, and today our focus is to make your website popular, and we don't do web design. Today we have over 40,000 clients worldwide, about 17 full time employees plus part time employees, 2 offices and over 100 partners who are software engineers, SEO specialists and MBAs who help us do fantastic work for our clients.

2. Why do small businesses need assistance when it comes to finding success online?

A person might be a great hair stylist and then think they can start their own salon. A person might be an amazing electrician, and then start their own contracting company. Usually they fail, not because they are bad at what they do--but because they are bad at running a business. Running a business is a completely different skill set than the product or service you offer. That's where Overflow Cafe comes in: we help you with business planning, we do a lot of online marketing for you, and we help you achieve your business goals with solid training and realistic planning and proven marketing. I like to think of it as gaining a skilled business partner.

3. Could you give us some examples of the type of work Overflow Cafe does to help your clients?

We have clients in many different countries, different languages and cultures. We service just about any business you can imagine, from hot air balloon manufacturers to plumbers, realtors, doctors, authors, artists, retailers and more. When you sign up with us, we scan through your website and help you correct errors and build your site into a healthy, profitable, productive business asset. We then match you up with hundreds of great internet properties such as search engines, business directories, social sites and get you plugged in properly so that you gain website rankings, traffic, popularity and hopefully lots of new customers.

4. What particular services does Overflow Cafe offer clients with crowdfunding campaigns on sites like Kickstarter?

We've been telling our clients about wonderful crowdfunding platforms like Kickstarter and Indiegogo since they started. A lot of our clients have completed successful crowdfunding campaigns (there have been plenty of failed campaigns as well). We help our clients by consulting with them, helping them start on the right track and helping them to manage their success after the campaign is over. Crowdfunding helps you build momentum, and without the right partners by your side, you can lose that momentum and fail. These days too many people start a business or project without the right partners and without the right planning to succeed. Just starting something doesn't guarantee success; there are so many other variables.

5. Reflecting on Overflow Cafe's charitable contributions and volunteer work, what would you recommend to other entrepreneurs about "giving back"?

Our small staff is required to do regular volunteer work at a place of their choice in the community. This winter it seems like we are doing a lot of snow shoveling for the elderly, but we also do soup kitchen work, homeless shelter work, and stuff like that. It helps keep life in perspective and keeps us healthy. Financially, our company gives as much as we can, and we make it a point to give regularly. This year (2014) we are giving towards several orphanages and teen programs. I recommend other entrepreneurs plan to give of their time and money. There's just something great about giving that enriches your life far beyond what money can give you. The most unhappy people I've ever known, the people who are pretty much failures in life, are usually people who are stingy with their giving.

Thanks, Jeff!

Friday, October 25, 2013

Introducing Aydrien Publications

Aydrien Publications is a small independent company, specializing in promoting brands via social media, press releases, interviews, marketing campaigns, and events. If you have something you want to promote, Aydrien Publications would like to provide you with all the promotion you need. The company's primary focus is online presence.

Entrepreneur and owner Aydrien' Banks knows from personal experience that the best way to get your name out is through the power of the internet. If you Google him, you'll see what I mean. He has founded Aydrien Publications on the belief that one of the most important things a company can offer is that they care for each of their clients. The staff at Aydrien Publications are very careful before they take on a client. They like to feel involved with each client in order to passionately promote their customers and their brands.

Who can utilize the services of Aydrien Publications? Anyone who has a desire to increase the visibility of their brand. That includes but is not limited to business owners, musicians, athletes, lawyers, authors, actors, etc. If you have something to promote, the company would like to help promote you and take you or your brand to the next level.

As we all know, the internet is huge, yet it also makes the world a smaller place. Since Aydrien Publications is internet-based, they aim for an international profile and are open to clients all over the world. Social media completely changes the whole game for a business owner. In many ways, promotion can be done more easily and more effectively online.

Here at the end of 2013, Aydrien Publications is just launching. Their goal for the future is to keep expanding, while continuing to be a small company that spends lots of time and energy on each of their clients. Keep up with them on YouTube and Twitter, and watch for the debut of their website at www.aydrienpublications.com.