Meet Hawk Mikado, Speaker, Author, and CEO of InVert

Hawk Mikado is an expert in online to offline marketing and sales systems. He has built over seven profitable businesses, in the multi-six figures. He is an entrepreneur, an adventurer, and a family man. He has a very giving heart, dedicating his time to helping companies increase revenues and their employees become focused on their passion and confident about their path.

You can contact him via email at Concierge@InVertStrategies.com, phone at 855.350.4295, and Skype at InVertMarketing. To download your free copy of The 3 Major Challenges That Can Kill Your Business... And How to Avoid Them, go to http://nvrt.me/3killers or text InVert to 96-000.

1. Would you tell us a little bit about your experience starting and running businesses as a teenager?

In sixth grade, everyone in my class had the opportunity to start a company. By that point, I had already had a few businesses, and I was helping with family companies. By the time I was 18, I had started six companies. To this day I've started over 21 companies, and seven of them have been profitable, including my current company, which started in that sixth grade class and had developed over the years.

It hasn't always been easy. There have been many companies, projects, products, etc that I've launched, and they completely failed and given me the experiences that have helped me to get our company to where it is today.

2. What inspired you to write The 3 Major Challenges That Can Kill Your Business... And How to Avoid Them?

The biggest change that I saw was when we were generating highly targeted and qualified leads, we started offering big-ticket sales, and we got the right people on our team.

Helping businesses succeed and be excellent is a passion of mine. Over the years I've seen the same three major challenges arise in every project, business, product launch, etc.

These are three major challenges that every business will face at some point. The challenge becomes how to overcome them if you're in the middle of them AND how to avoid them if you haven't experienced them yet.

In our eBook The 3 Major Challenges That Can Kill Your Business... And How to Avoid Them, we discuss the simple yet important keys to developing a business that will grow with you through the million and multi million dollar marks in your growth.

The best part about this is that these three "laws" of business are seen by businesses that are making multiple billions to those just starting out.

The first challenge is all about your relationships. Building relationships with the leads you have, with new leads, and most importantly with your centers of influence that will bring you more leads.

You're not going to get the QUALIFIED leads your business needs to grow if you can't get leads to come to your door in the first place. In our eBook we share very cool techniques on how to develop these relationships.

The second challenge is related to making sales. This means you have to convert the leads you get into PAYING customers. Yet not just any type of paying customer--you're going to need some BIG-TICKET products and services that you can offer and sell.

The amount of energy you spend to land a $500 client is about the same as a $5,000 or even $50,000 client. So why are you focusing on the $500s when you have $1,000s lying at your door! We share with you some strategies and tactics to make the transition in the book.

The last is around your team. Most companies hire fast and fire slow... We believe that you should be hiring fast and firing faster.... ONLY if they're not a good fit. The right team can make all of the difference, and having the tools that get you the results you want to begin with is even better.

Another part of your team is your centers of influence. They are the JVs, affiliates, and promotional partners that give you the ability to leverage everything you're doing.

If you're interested in learning all of these things, you can download our book and watch the free training video inside as well.

Text InVert to 96000 or visit http://NVRT.ME/3Killers.

3. Why did you decide to focus on selling your book through your own website rather than through online booksellers?

My book is actually free, and so is the training that's included in the book. It's going to be part of our 2015.5 CMO Handbook, which is an Amazon Best Seller. That book is normally $197, but we offer it for free as well as long as our clients cover shipping costs.

We do it for lead generation, and we teach all about this in our books and trainings.

If you're considering selling your book, you want to think of the question: do you want to make book sales or big-ticket sales? The latter of course, so give your book away for free and get their info so you can follow up.

4. Your book is geared toward people who are already entrepreneurs, but what is your advice to people who have always wanted to start a business but have felt hesitant and never given it a try?

You're never going to be fully prepared to have a baby, so why would you be fully prepared to start a business? Jump in with both feet. If you're not a CEO, then hire a CEO.

Go network, build relationships offline, get on LinkedIn (use it as your website to start), and get market feedback.

And read these books: City Of Influence by Influence International, The E-Myth by Michael Gerber, and Think and Grow Rich.

5. What responses have you received to your book so far?

Everyone wants to know all about it, and we have lots of people excited for the free LIVE training on June 30th that is gifted with the download of the book.

Thanks, Hawk!