If you want to check out an interesting storefront on Amazon, check out TheSavingsMart. A self-described one-stop shop, TheSavingsMart carries familiar brand names at discounted prices.
When I browsed the shop, I found great products for kids from brands like Disney and Fisher Price. For example, there are Frozen figures and backpacks. If you need gifts for a child's birthday or other occasion, you'll find lots of inspiration here--plus ideas for party supplies, too.
Another brand carried by TheSavingsMart is the MEDca brand. MEDca has an extensive range of useful products, from health to household to toys. They have a lot of hard to find gadgets, like shoe stretchers and hearing amplifiers. My favorite of their toys is their supermarket playset which comes will all sorts of fun stuff for kids to pretend that they're shopping, cooking, and more.
If you haven't browsed TheSavingsMart storefront on Amazon before, give it a look and see the latest products for kids as well as adults.