A Shared Post about Photography from AtContent

As we head into winter, I think these tips for fall photography are still excellent overall advice for shooting great photos outdoors.

You can feel it coming… the days are getting shorter, the air is crisper and the leaves are starting to turn. Fall is upon us and with it one of the best times of year to work on your landscape photography. Below you will find everything you need...

An Excerpt from How to Start an Online Business

Have you ever thought about starting an online business, maybe setting up a website where you could sell your own products online? Certatim is a digital agency which works with clients every day who are looking for assistance in building their business ideas. They wrote How to Start an Online Business to offer an accessible, step by step guide for setting up shop online.

The authors describe themselves as follows:

We are two Ecommerce guys who own a software development company based out of Miami Beach. We see tons of entrepreneurs coming to us daily with ideas and decided that they shouldn't be spending thousands of dollars to have an agency build their Ecommerce site. We have written an ebook to help these people start building their new online store whether they are selling their own handmade goods or other peoples products. What used to cost thousands can now be done with some time, a little money, and some hard work.

Check out the excerpt below, and then visit the How to Start an Online Business page to download a free guide and to learn more about the ebook.

Part of effectively planning for success is thinking about your target market. Over the years we have built and released a number of online products without doing the required due diligence or research. We convinced ourselves we had; only to find that our targeted demographic was impossible to reach. When I say demographic I’m referring to your clients or customers. Who do you believe is your customer? What’s their age? What’s their taste? Where can you find them? Where do they frequent on and offline? Do you understand their desires or pain points? Can you relate to these people? Can they relate to you? You need to think through this in detail.

Meet Mario Fazekas, Wildlife Photographer and Author

Mario Fazekas is a wildlife photographer and the owner of Kruger-2-Kalahari.com. He has spent over 700 days on photo safaris in African National Parks such as the Kruger Park, Kgalagadi, and Pilanesberg in South Africa; Etosha in Namibia; plus Ngorongoro Crater and Lake Manyara in Tanzania. Mario is the author of the Photographer's Guide series of how-to photo e-books: The Photographer's Guide to Etosha National Park and The Photographer's Guide to the Pilanesberg National Park, both of which have been rated A+ by Apogee Photo Magazine.

1. When did you first become interested in wildlife photography, and how have your interests evolved over time?

My wife dragged me kicking and screaming to the Kruger National Park back in 1995 and from that initial trip as a day visitor, we have visited the various southern African parks and game reserves every year for our annual vacations and free weekends!

I started out with a Kodak point and shoot camera, realized that was insufficient and then progressed to a Minolta SLR and finally a Nikon DSLR system.

Initially I was interested in photographing mammals, such as the "big-five" as they are large and therefore easier to shoot, but I have now developed an interest in macro photography, photographing birds in flight and also landscapes.

2. What are some of the unique challenges in taking safari photographs?

In order to return home from an African safari with impressive images four things have to happen:

• You need to find the subjects! If you cannot locate animals there will be nothing to photograph.
• Be prepared to get up early! If you want to capture landscape and animal photographs with impact, you need to make the most of the blue hours (the hour before sunrise and the hour after sunset) and the golden hours (the two hours after sunrise and the two hours before sunset). You can sleep in at home, but while on safari you must be up and ready when the animals are most active and the light has the most impact and mood.
• You should know a bit about your subjects. You don't have to be an expert in African animals, but know a little about their habitats and behaviors.
• You need to be aware of your position in relation to the subject and the light source. Photography is known as "painting with light," so you must use your light source wisely.

3. What inspired you to share your knowledge in e-book format, and what has the response been to your books?

In 18 years we have captured over 300,000 images on film and digital. We started going through them a few years back and realized that our nature photographs had improved consistently year after year and that we had learned many, many lessons that would also help other photographers improve their skills.

We were going to publish traditional books but the publishers were so dictatorial that we decided to self-publish.

In our e-books, or site guides as they are also known, we share our proven strategies for finding elusive and/or exciting animals such as leopards, wild dogs, cheetahs, etc. We also provide advice on how best to use your photo gear, animal hot spots, advice on lighting at the waterholes and camps as well as photographing at night--basically, solutions to the challenges that most wildlife photographers will face while on safari.

We realised that there was a gap in the book market as there are many coffee-table books with lovely wildlife images and there are also many books on general photography, but not much providing detailed advice for visitors to specific national parks. A lion in Botswana's Chobe National Park may have different behaviors to an Etosha lion that in turn may have different habits to a Kruger Park lion in South Africa and so forth.

Our e-books are for all levels of photographers, from amateur to professional and for self-drive or guided safaris. The plan is that when you arrive at an area covered in these e-books, you'll know where to go when and what to expect and you will know what equipment and techniques will be most effective. Even field guides tell us that they learn a lot from these books!

What usually happens is that visitors waste valuable time getting to know the parks and animals and by the time they start getting "acclimatized" to the animals' current locations and habits, it's time for the visitors to go home! These e-books will prepare the visitor so that from the first day you arrive at the parks, you can be photographing the key animal species like a veteran.

The response to our e-books has been great! We have converted the Etosha e-book to Amazon's Kindle format and are in the process of doing the same for the Pilanesberg site guide, so people have a choice of buying either the PDF or Kindle version. We are finalising our Kgalagadi and Kruger e-books that will be available at the beginning of 2014 and we already have a list of people wanting to purchase them!

4. What do you suggest that photographers do to brush up their photography skills at home before going on safari?

Many amateur and even advanced photographers think that new photo gear is the answer to improving their photographs. We agree that photo gear is important but it is only one half of the solution--the other half is photographic vision or creativity. Many photographers become obsessed with "how" they capture the image (photo gear) and exclude the "why" (the photographic vision) and that is to the detriment of the "what" or end result.

Therefore my advice to photographers is that they should firstly read the key parts of their camera manuals and then actually go and use their cameras at the zoo, at home, or at an air show. We are amazed at how many people buy a new camera and then come on safari without having read even the quick-start guide and without having used the gear. Wildlife action can happen very fast, and photographers must know their cameras and lenses if they want to respond in time and capture good images.

Secondly they should read books and interviews by professional photographers, especially books written by Freeman Patterson and David DuChemin who are both masters of photographic vision. In addition, they should try and buy site guides to the specific national parks that they will be visiting as these books will provide explicit advice and not just general photographic advice. We are not the first photographers to publish e-books specific to certain parks. For example, Arthur Morris, the world's premier bird photographer, has published some excellent site guides for the various American parks and reserves.

5. If you could give photographers just a couple of pieces of advice before booking a safari trip, what would that advice be?

To focus on what we term the "five-P's." In addition to the first two P's of Preparation and Practice, which must be done at home before coming on safari and that we discussed in the previous question, you need to have these three additional traits, making up the 5-P's:

• You must have a Purpose in mind before booking your destination. If you want to shoot as many mammals as possible, filling up your memory cards every day, then you should be going to Namibia's Etosha Park in winter. If you want to photograph birds and wildflowers, then you should be going to the Kruger Park or Kgalagadi in summer and so on. You should also try to be more of a "situation-driven" photographer as opposed to a "subject-driven" photographer--if you want to photograph a cheetah, but you come across a black-backed jackal hunting doves and the light is good, stop and photograph the jackal as you may not find the cheetahs that day.
• Nature has its own time and you will see and photograph much more if you have Patience and spend time at bird-hides or waterholes instead of looking for just a few seconds and then driving on. Take some coffee and rusks with you in the mornings or some sun-downers in the afternoons--let the action come to you, which will make sitting and waiting much more enjoyable!
• Finally, Passion will keep you motivated and disciplined in terms of the other four P's. If you are not enthusiastic about nature photography, you will tend to sleep in, miss the good light and go home with few, if any, "wow" photographs.

Thanks, Mario!

Meet Clayton Crooks, Author

Clayton Crooks is an American author, computer consultant, and software developer. He is best known for his books on topics including game development and mobile devices. Clayton began his writing career working for various magazines such as Dr. Dobbs Journal, Code Magazine, and Web Techniques. He authored his first book on Visual Basic in 2001 and began writing about various tools and languages afterward. Along with his writing career, Clayton has had games published on various platforms including "3D Air Hockey" and "3D Duck Hunting" for PC's, and a number of mobile games and apps.

His book, iPhone Game Development for Teens, is a step-by-step guide for beginners who want to create games made specifically for the iPhone, iPad, or iPod Touch.

1. When and why did you begin writing?

I'm a computer consultant by trade. The writing actually came somewhat by accident. I was helping some people in an online forum many years ago. Someone noticed a post that I had written about how to fix an issue with a server or something. They asked if I might be interested in writing about technology related topics for their newsletter, and everything just took off from there. Before I knew what was happening, I was writing for five or ten magazines, and had an offer to do my first book.

2. How long does it take you to write a book?

It really depends greatly on the subject at hand. For most of the books that I've done, it takes an average of about three to six months. I've had a few take much longer, and some that were a little less. Much of the time, it depends on how much time I can devote to writing, as my consulting business keeps me quite busy.

3. Where do you get ideas for your books?

When I was first starting out, I had to think a little more about what to write about, but as time has gone on, I have publishers reach out to me about topics they have interest in. They'll usually contact me and ask if I'd be interested in doing something on a particular topic. With the basic idea in hand, we work out the details on content, audience, and direction.

4. How many books have you written, and which is your favorite?

I’m not sure of the exact number, but probably somewhere around 20. I guess it depends on if you include 2nd and 3rd editions of books as well. My favorite book was a programming book called Learning Visual Basic.net Through Applications. There are a number of reasons why, but well before tablets had become mainstream, I wrote a couple of example applications related to development for the Tablet PC. I had such great feedback from other developers. There are even a few examples on Microsoft's Developer Network that utilize things from the book.

5. What do you like to do when you're not writing?

I love being outdoors and any type of sports related activities. My wife and son are huge sports fans as well, so it's something we do as a family. I'm sure it's not surprising, but I also love all types of gadgets: mobile devices, game consoles, tablets, phones, and computers.

Thanks, Clayton!