Meet Joe Johnson, Entrepreneur, Career Coach, Speaker, Author, and Strategic-Optimist

A local Portlander, Joe Johnson loves to help people turn their biggest dreams into easy-to-follow roadmaps so that they can become their best selves. For as long as he can remember, Joe has been obsessed with the concept of unlocking human potential. Why do some people thrive and others struggle? And how many steps is the second person away from being successful? These questions are what drive him and get him excited about what he does.

To learn more about Joe and his work, check out this entry on job searching from his blog, and this entry on how to receive a salary increase.

1. How did you decide to start up the Earn More Academy website?

I decided to make Earn More Academy after I realized that my good fortune of finding great jobs wasn't luck at all--it was an invaluable skill.

I keep in contact with a lot of my friends from university; however, I noticed that many of them were really struggling to find a job. Sadly, some of them, now in their 30s, were forced to live with their parents because their current job wasn't helping them to move their lives forward.

A common thread was that each of them were both extremely unhappy with their jobs and severely underpaid. Then, after helping them with their resume, online profiles, and sharing some key career advice, they each landed a career in fields that made them happier and paid them more money.

Over the course of several years of privately coaching friends and colleagues, I finally decided to open the website EarnMoreAcademy.com to help a lot more people gain a better work life balance and financial independence.

2. Why are so many people earning less money than they would like to be earning--or even than what their skills should be worth in the current job market?

This is a BIG question. There are a lot of external factors both past and present that have affected the job market (ie: the economic slowdowns, company restructuring, layoffs, etc).

Despite this fact, I would say that the biggest thing that keeps people from earning more money, even though they may be overqualified, is they honestly don't know what they want from their own career path. Clarity is key forth finding the path to becoming a top-paid player in your industry. When you start to narrow down potential careers that leverage your real strengths and your unique talents, you can do some amazing stuff while at the right company.

Oftentimes, people suffer from job searching fatigue and grab ANY job that calls back after a long job search. However, it may not truly fit who you are and what you want to do. As a result, you will probably not excel nor be considered for a raise because your true potential will never be utilized.

3. What are some things people can do in the job they hold right now to improve their financial position/outlook?

This is a great question! We previously did a whole write-up dedicated to this exact question on our website. However, if a person is trying to improve their financial position at their current role, they are going to need to get on the same page with their employer. Here is a quick 3-part strategy for getting that salary increase that you deserve.

Stage One – Goal Setting

In the first stage, you need to approach your supervisor with the idea that you want to be considered for a raise in the near future and that you'd like to find out exactly what it would take to receive a raise. To your boss, it's going to be a refreshing change of pace that an employee is ambitious enough to go above and beyond for the company. It's very important that you get ultra-specific and repeat back exactly what they told you their needs are. Example: "So you're saying, if I were to do X, then it would make me the best candidate for a raise in the next 6 months?"

Stage Two – Execution & Recording

After you confirm your supervisor's needs, you want to make sure that you complete your new project on time and better than expected. Underpromise and overdeliver!

At the end of each week, make sure to document your efforts and show how you have either grown productivity or how your efforts have increased revenues. You will need this later, as it will be what you will use to position yourself for a raise.

Stage Three – Research & Rewards

Head over to one of the following salary comparison websites and research how much money other professionals in your industry are being paid:

Salary.com

PayScale.com

Aim to put yourself in the top 30% of professionals in your industry.

Next, you want to schedule a time to speak with your supervisor about the completion of the project and all of the benefits that have been the direct result of your work. This shouldn't be hard to do because your personal documentation serves to justify why you deserve the raise that you're requesting.

Finally, after you wrap up your project debrief session, smoothly transition into the money conversation by saying something like this, "Now several weeks ago, you mentioned that if I delivered on this project, we would discuss my salary. After researching on several payscale websites, I found the average compensation of people in similar industries was between Y and Z. Given my latest performance, I would like to request that my salary be moved from A to B."

4. What are some common mistakes people make or misconceptions people have when it comes to searching for jobs?

When it comes to the actual job interview, it can be very stressful. You basically have one shot to make an outstanding first impression. So many people have this misconception that you need to convince the employer that you are the best candidate by simply answering questions about yourself. This is huge mistake! If they wanted one sentence answers, then they would have read your resume and skipped the entire interview process.

The truth, is that every job interview is always about the company, and your answers should be crafted in such a way that it positions YOU as the best solution to their business problems. This is how you win more job interviews.

5. What else would you like readers to know about you and the services you offer through your site?

Just remember, EVERYONE has an 8-to-5. It's up to YOU to determine where you will spend that time! We have a full suite of tools to help you land a new job that will make you happier. We provide everything from eye-catching resume templates, to 1-on-1 coaching, and full job hunting online mastery courses.

Thanks, Joe!

Meet Betty, Photographer and Mentor

Betty is a retro pin up and modern boudoir photographer based in the Tampa, FL area since 2009. She is the owner of Bodacious Betty Pin Up Photography, which specializes in glamor portrait photography from the 1940-50s era. Betty believes any woman can be made to both look and feel gorgeous. Her mission is to bring out the pin up starlet in every gal!

Publication credits include the cover of Pin Up America magazine, Retro Lovely Kat Club Holiday edition 2014, Latina Pinups, Delicious Dolls, Surreal Beauty magazine, Cat's Pajama magazine, and the 2014 and 2015 calendar for Strickland Vintage Watches.

Recently, Betty had the pleasure of being interviewed by Marie Grace Berg for Today's Leading Women, as well as P.K. Spearman for Living Large.

1. How did you first become interested in pursuing photography as a career?

I became interested in pursuing photography as a career after I had my own pin-up photos done. I was felt so empowered and confident that I wanted other women to experience the same feelings.

2. What inspired you to specialize in retro pin-up work?

I've always loved the look of women in the 1940s and 50s. They were so feminine and seemed so glamorous and polished.

Also, the pin ups of that time period were sexy, without being salacious. There was a playfulness in them.

3. What are some of the things that you do to create a unique and comfortable experience for a woman who hires you to shoot a series of pin-up photos?

I like to consult with my clients before the session, either in-person or over the phone, to get an idea of what they envision for themselves. We talk about themes, wardrobe ideas, and what she may be insecure about body-wise.

When she comes in for her session, she is able to relax while getting hair and make-up done and then I am able to guide her into poses that are the most flattering to her.

4. Would you tell us a little bit more about your coaching program for photographers?

Over the years, I've developed friendships with quite a few other photographers, and many of them either struggle to make a living, or have a day job to pay the bills because they don't how to adapt to an industry that has been radically changed by the introduction of the affordable DSLR camera.

I developed a comprehensive plan to help struggling photographers work less for more money, and help them educate their clients about photography. All photographers know that good photography requires more than just a good camera, but they don't know how to attract clients that understand that as well.

I do offer a free consultation in addition to a free report with ideas to give photographers a jump-start on making changes that will start bringing in more income without adding to their workload. It can be found here: http://www.bodaciousbettyfl.com/makemoremoney.

5. I think that it's always a challenge to pursue a career in the arts in our society! What is some of your advice for other artists who want to develop a career that reflects their artistic interests and abilities?

This probably applies to anyone looking to start their own business, but I'd say, above all, be persistent. If something isn't working, brainstorm and try other methods.

And second, make a list of the skills you are good at and think of ways you can utilize your talents and skills to bring in money in multiple ways. For example, a photographer is not just a photographer, but also a photo editor. A photographer looking to bring in additional income during downtime can edit photos as a service to other photographers looking to outsource that part of their job.

Thanks, Betty!

Meet Christopher Berg, Career Coach and Consultant

Christopher Berg is a career coach and motivational speaker based in New York City. He runs a business called Go Berg or Go Home. He started the business with a particular goal of helping young professionals become more prepared and marketable in a tough job market.

1. What are some of the specific ways you help clients through your work offering career services?



The strength of our company is that we do a large amount of research on an ongoing basis. Go Berg has over 30 relationships with hiring managers, recruiters, staffing agencies, and HR directors throughout the Northeast region. Through these relationships, we are able to stay up to date on various industries, specifically what they are looking for in resumes, interviews, and skill set. Next, I have "secretly shopped" over a dozen colleges throughout the Northeast. I know what expectations college career centers are setting and what their limitations are. I have along extensive experience in HR, recruitment, hiring, interviewing while also achieving the highest certifications in resume writing and interview/career coaching. I offer young professionals the best services to make you stand out on paper, a chance to learn the best interviewing techniques, and the opportunity to network with my contacts to get one foot in the door. Thanks to the reputation we have built, my contacts know when they reach out to me they are getting top talent to fill their staffing needs. We help young professionals spread their wings in the marketplace by unleashing their confidence.

2. How would you define the servant leadership model, and how do you put it into action in your own business?



I am an avid servant leader. I learned about servant leadership in my master's program at Albertus Magnus College. Servant leadership is basically "serving others' needs first." I built my business with the vision of serving young professionals' needs first. When I graduated college, I was lost! I was taking little jobs here and there and living with my mom, with no clear guidance. Then a little lady named Sallie Mae came looking for money for something called student loans. I was deferring every chance I could because I simply could not afford it.

Fast-forward almost a decade later and what has changed? College grads are feeling the pressures of getting a job more than ever. Then one day it hit me. After attending a college career fair, I was in charge of hiring recent graduates for a leadership development program. After numerous interviews, I was shocked at how many students were unprepared for the interview, what was recorded on resumes, and the lack of confidence in their presentation of skills. I knew the market needed someone like me to help. The essence of servant leadership is having a passion to help others, and that is what I love to do!

3. Would you tell us about some common issues that you see coming up for young professionals and recent grads in today's job market?


Great question. I do have to break it up into two sections because there is a clear difference between young professionals and recent grads.

The most common issue I see in young professionals is how they are playing the organizational game and not knowing how to get promoted in their current career. I hear it all the time from frustrated young professionals. "I don't make enough money," "I don't get the recognition for my work," or my favorite, "Someone else got the position and I have no idea why!" I can absolutely help with these young professionals understand how the system works! How do I know how it works? In my current studies in my doctorate program, I'm focused on researching this matter and I have personally used it in my own career and have received countless promotions by following a PIE model. Want to know what PIE is? Just give me a call!

For recent graduates, it is just helping them debunk some of the myths about what a resume should look like, what some college career centers are teaching, and setting realistic expectations. I have tons of clients who become discouraged because they keep getting declined and passed over on jobs because they are simply not qualified for the position. Coaching to realistic expectations is my strength and unleashing the confidence is key when working with recent grads. Lastly, exposure!!!! It is all about exposure and understandably many college grads do not have the connections. I can help them gain the exposure so their likelihood of getting more interviews and the probability of landing a job increases.

4. Why did you decide to start your own consulting business, and what has your experience been so far when it comes to going out on your own?



Honestly, I feel I can help people. I know the in and outs of the job market game and my experience, story, and expertise can help others. I wish there had been something like Go Berg when I graduated. For most of my clients, they just need a kick in the "you know what!" I know I did at that time in my life! I want to help, spread my message, and use my gifts to help others.

Going out on my own is scary. I still work full time, pursuing a doctorate, while running a business. Time management is key in my life and my experience thus far has been amazing. The feedback, the follow-up letters, the pictures of my clients' working in their new positions makes my heart smile. There is no better feeling then knowing we helped someone start the next journey in his or her life. It is very powerful!

5. If you could give just three pieces of advice to someone who feels that he/she is struggling to find a good job, what would you say?


First, look at the jobs you are applying for. I guarantee half are out of your experience realm. When I pass up on candidates and send the "no thank you letter," I am really just saying, "You do not meet the qualifications of this specific position."

Second, take your current resume and read it aloud or record yourself reading it. It sounds crazy, but I use this technique with my clients all the time. If you are stumbling over your words, have a lost facial expression, or find confusing descriptions, you can imagine what the hiring manager is going to think.

Lastly, avoid online resume writing companies. If you can't meet and have a connection with the person writing about YOU on paper and shaping what is arguably the most important document in a career that helps open doors, AVOID! I recently paid four online companies and sent in a purposely-incorrect resume, and I was shocked on what was edited, not edited, overlooked, and changed. These services are overpriced and misleading. When you are seeking career help, just ask, "What makes you an expert?" because you can tell a lot from that answer--trust me!

Thanks, Christopher!

Meet Emma, Blogger, Lawyer, and Traveler

Roots and Wings is a blog written by Emma, a lawyer and world traveler who lives in Melbourne, Australia. She describes her blog as sharing her journey to try and have roots (career, family, relationships, etc) at the same time as wings (travel!).

1. How did you decide on the title "Roots and Wings" (R.A.W.) for your blog?

I was on the plane coming home from eight months in Europe, and I was feeling very frustrated and torn about coming back to Australia to pick up my career. It took a few more years, several holidays, and a job change for me to realize that my frustration was a result of my struggle to "have it all." I was trying to lay down roots and a foundation, while still having the freedom to explore and spread my wings. At first, I didn't really know what to do with this realization. I briefly contemplated an ankle tattoo of "Roots & Wings" before the light bulb idea to start a blog. I think I made the right choice!

2. What helps you to balance your career as a lawyer with finding time for travel and other pursuits?

A strong work ethic and a good relationship with my boss. Although travel is a non-negotiable part of my life, I still view it as a privilege rather than an automatic right. I work hard, establish trust, and encourage my boss to value "performance over presence." If the work gets done well and on time, there's no reason to decline my holiday request. I very rarely have enough annual leave but am more than happy to take unpaid leave--you always seem to have the money or the time for a holiday, but rarely both. So, instead of trying to earn more money (although, that's always nice), I'm focusing on scheduling the time to actually spend it--preferably in the Mediterranean!

3. When you travel, do you prefer to do a lot of planning ahead of time about what you'll do when you visit a certain place, or do you prefer to let things happen more spontaneously?

I’m much more of a planner! I actually just wrote a post about this because I think that people (wrongly) assume all travelers are aimless wanderers. The perfect holiday needs to balance both, so that there is some pre-planned structure and space for spontaneity. Read more and get a copy of my template holiday planner here.

4. What would your advice be for people who want to travel internationally but feel hesitant somehow, maybe because of the expense of maybe because of the unfamiliarity of going abroad, etc?

Just do it. It will be challenging but it will be amazing. You can overcome a lot of those issues by researching and planning--work out a budget, research the cities, look at discussion boards, and find the best hostels/hotels. If you're not keen on solo travel, join a tour group, teach English, volunteer, or find work through companies like WWOOF or WorkAway. This is a great way to meet like-minded people, save money, have support, and get a really authentic experience.

5. As you imagine your future self, what do you picture yourself doing?

I'm not exactly sure, but I'm excited! I'd love to be in a role where I'm doing something strategic and innovative but able to work with my own hours and location--my career path is looking more like a scatter diagram than a line graph but it's not going to be a "cookie cutter" life and that's the main thing (http://www.therawlife.co/the-modern-career-staircase/). I'm currently exploring opportunities for another extended working holiday in 2015--six months split between NYC and Italy is the dream. I'm loving being a blogger, too, so hopefully Roots & Wings will take me somewhere amazing.

Check out Emma's posts here.

Thanks, Emma!