Friday, November 20, 2015

Meet Marc Heighway, Online Marketing Consultant

Marc Heighway is an online marketing consultant who lives and works on the south coast of the United Kingdom. He has worked in the industry for over 15 years and specializes in helping law firms generate more business online. He was worked abroad and for some large companies and in this interview offers his insights into the world of online marketing, strategies, and some of his own personal experiences.

1. Could you please give a brief introduction to who you are and what you do?

Thanks for giving me the opportunity! I am English and have worked in the online sector since the year 2000. I currently run a business that provides online marketing services and lead generation to the legal industry. This involves quite a few different disciplines including search engine optimization and in-bound marketing strategies.

2. I know that you worked abroad for a few years--what's your insight into that experience, and do you have any advice you can give to other people thinking about doing the same?

Sure. Before I ran my own business, I was the European online marketing manager for an American company called Garmin. They moved me over to Switzerland to manage all their online marketing, and I ended up living in the north of the country.

It was a fantastic experience for my wife and me. We would wake up and see the Swiss Alps from our bedroom window each morning, traveled extensively, and tasted a very different way of life. If any of your readers are given a similar opportunity, then I hope they grasp it with both hands.

3. Could you tell me a little more about your own business and what exactly it is that you do?

For the last few years, I have run SEO agencies serving a wide range of clients. Many of our clients have been personal injury lawyers and personal injury solicitors. It made sense to start specializing in that field, because I think that you can bring a lot more value as a specialist marketing agency to companies in a particular field.

So with that in mind, recently the parent company of my SEO agencies that I own, FIMA Digital, has started to exclusively work with personal injury firms, in particular the field of online lead generation. On the FIMA Digital website there's a lot more information about how this works.

We provide specialist solutions to them, and help generate millions of pounds of business into the industry each and every year.

This also involves aspects such as an affiliate program which you can read more about on our corporate website. That lets other suppliers jump on board with us and start monetizing their content to visitors which can then go into use the services of the UK solicitors and accident claims companies that we partner with.

4. What does a typical day involve in your offices?

Currently, it seems to involve a lot of phone calls from our clients. My role is really to be the main point of contact for the firms using our services, providing the specialist knowledge to them, whilst the employees of FIMA then action the strategies that I have helped to develop.

No one day is the same.

5. How it the world of online marketing changing, if at all?

Good question. I think that search engine optimization in particular is changing, and has undoubtedly become more difficult over the last two years. This has meant that a lot of the old agencies who didn't really understand it have started to drop off.

Consequently, there is a demand for more specialist support, which is how I view FIMA Digital and how our proposition fits with the aspirations of our clients.

6. One more question! Do you have any tips for aspiring online marketers and have any advice on what they could do?

I started out with SEO, building my own websites which I then ran through affiliate marketing channels. This is a great way to start if you want to dip your toes into the industry. I also think that it's very worthwhile now looking into paid search, because ultimately you don't want to have all your eggs in one basket as can often be the case when relying just on organic search traffic.

Thanks, Marc!

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