Thursday, January 15, 2015

Introducing the Worldwide Groove Corporation Blog

As readers of this website know, I always love a good concept for a blog, and in my opinion, Worldwide Groove Corporation has a great one at The blog is in the middle of celebrating the "Year of the Groove" where the musicians behind the site are putting out one new music release every month for a year and blogging about the new releases.

Kurt Goebel and Ellen Tift are Worldwide Groove Corporation, an electronic music duo based in Nashville. They create original compositions as well as downtempo remakes of jazz classics. You might recognize their music from a TV commercial for Grey's Anatomy, airplay on the syndicated "Chillin' with Chris Botti" show and other radio shows/networks, or placements in many indie films. Their music reminds me a little of Morcheeba, but give it a listen for yourself and see what you think.

The Year of the Groove project started last July, and their January 2015 post is (as of Jan 15) not up quite yet but will be appearing very soon. Each blog post includes an embedded SoundCloud player so that you can listen to the music while you read about the music. I like learning about how artists create their work, and the blog posts share lots of interesting details about the processes of writing lyrics, composing melodies, and more.

You also get behind the scenes details about how a song sometimes takes off in ways that the creators never imagined. For example, one of WGC's songs ended up becoming part of an campaign against genetically modified foods, a surprising yet welcome event for the musicians.

This is a great blog for hearing new music and learning about the experiences of two creative artists as they make and share their music with the world. In addition to the monthly Year of the Groove posts, there are other posts about a variety of topics relevant to readers with an interest in arts and culture. Check it out!

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