One topic of note to those with an interest in increasing or maintaining their website's rank in the search engines is the methods of adapting to search engine updates. The most recent post on the OOm blog at the time that I visited addressed this topic and discussed how to avoid cheap and easy "fixes" and instead maintain a calmer, longer-range perspective. As the post points out, search engine updates actually addressed issues that are common sense when you think about finding quality content--do you want to read short, keyword-stuffed articles? Probably not!
Other blog posts address how to build the best site you can build, both in terms of readers wanting to read and return to it and in terms of the search engines ranking your site well. The bottom line is that you need to think of your readers to produce solid content that can help your site in Google and the other search engines. To quote one of the OOm posts: "Be honest in building your site... Your audience is smart so take care of them."
OOm offers a lot of different services for people who are looking to improve their websites. They offer SEO, search engine marketing, social media marketing, and more. They can help you create quality content, and they can help you create click-worthy banner ads. Really I think that reading their blog gives you a good idea of their mindset, and I appreciate their balanced, honest perspective.
In the end, creating a good site requires an investment of sincere effort. Who is your audience, and what do they want to know? These are the kinds of questions that OOm will help you ask. Their site demonstrates their aesthetic by providing useful information in an easy to navigate format.