In other words, the idea of the site is to create a place where people who want to work with a coach to help them meet their goals will be able to learn about coaches who might be a good fit for them. As the site says, "It's like matchmaking for your goals."
It's free to create a personal profile to look at the information about different coaches and to interact with them on the site's Q and A page. There's also a paid level of membership for life and/or business coaches.
The intention behind the site is to offer clients an alternative to just looking at advertisements when it comes to finding a coach. Rather than doing extensive online searches, people can simply visit Pursuit of Purpose to find information about many different coaches in one place.
The site is growing, and I think that more and more people will be attracted to it because of its usefulness as a centralized resource, and because of its interactive features. The tone of the site is informative, not ad-based. I'll be interested to watch this site continue to develop over time.