As many people with experience marketing for the web have learned the hard way, what works on the web doesn't necessarily work for mobile. Making a successful move into mobile marketing requires more than a bit of cash to spend on testing and some great mobile offers.
Matomy Media Group has gathered their best practices on mobile media buying into one very useful guide which offers 11 useful tips geared toward both new and experienced marketers. The guide includes ideas about selecting offers and networks to buy mobile traffic from, targeting, and optimization. Hopefully, everyone will find some ideas in this little book which will help with making your marketing more profitable.