The owners of Smart Mobile Phones created their site to offer a "customer-friendly" experience for people looking for smart phones, specifically iPhones and Android phones. You can contact the site owners if you have questions, comments, etc. This is a newer site, and I get the impression that the owners are going to be responsive to customer feedback as they continue to grow the site, so if you have input, let them know!
The site gives you a lot of good prices on smart phones, and you can compare prices and features to find the deal that works best for you. When it comes to iPhones especially, prices can vary depending on the cell service provider, so it's useful to see the different options brought together on a single page. And with Android phones, different manufacturers have created phones that offer a variety of looks, capabilities, and more. It really does help when a site like this presents your options all together.
Smart Mobile Phones is seamlessly integrated with Amazon to offer easy ordering as well as access to additional information like customer reviews. It's a smooth and simple way to shop for phones and phone accessories!