Monday, August 5, 2013

Meet Ricardo Casas, Founder of Fahrenheit Marketing

Ricardo Casas guides Fahrenheit Marketing in its strategic partnerships, business development opportunities, and overall team management. Over the last 12 years, he gleaned his marketing expertise through the various marketing arenas including graphic design, account management, and account direction and as marketing director for a large agency before founding his own company, Fahrenheit Marketing.

Ricardo attended the School of Business and International Relations (FURB) in Blumenau, and later acquired a bachelor degree in Graphic Design and Marketing from Texas State University. He is a devoted family man and enjoys every second he spends with his beautiful wife and four children.

1. Is online marketing viable for legal firms?

Fahrenheit Marketing has helped several legal clients rise from anonymity to prominence with future-proof strategies that have revolutionized these firms. The secret to their success: hard work, content focus, and conversion management.

2. Why should one choose Fahrenheit Marketing over other competitors?

Fahrenheit offers an alternative to cheap alternatives, capitalizing on American labor and future-proof strategies. Cheaper, less reputable outfits offer quick in and quick out results that don't last and in the end, cost substantially more, potentially the blacklisting of your website.

3. What does "future-proof" mean in marketing?

Fahrenheit Marketing seeks to harness valuable links from high quality outlets via content syndication. Future-proof, in this case, means that there is no policy against doing good. Fahrenheit produces and promotes quality content, adding value to users and relevance to its clients.

4. What does it cost to engage a high-caliber agency?

Usually, the price of a legal marketing campaign is attached to the market you serve. If you're in a metro area with a million-plus people, your campaign will start out around six thousand dollars a month. Remember, you're employing professional services for a professional campaign. No outsourcing here.

5. How long will it take to see a return on investment?

Depending on how competitive your market, it could take as long as 12 months to start seeing results. Online marketing is a marathon, not a sprint, and it's worth it!

Thanks, Ricardo!

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