Friday, November 25, 2016

Meet Max Shelton, Online Marketing Specialist for International Hair Transplant Clinics

Max Shelton is an online marketing consultant who specializes in the hair transplant niche. He has been helping hair loss clinics around the globe with their online marketing objectives for over five years, and in that time has helped his clients gain exceptional growth in the market with more leads, inquiries, and business. In this interview we talk to him about how he got to where he is today and the journey that it involved.

1. Would you share a little bit of information about who you are, where you are based, and any interests you might have outside of online marketing?

Sure, well, I am 37 years old and live in the mid-west of the United States, and I'm a husband, father of three, dog owner, and keen paraglider when I get the opportunity to do so!

2. Why did you focus on hair transplant clinics as your chosen and specialist industry niche?

OK, so about 10 years ago I started to experience hair loss myself, and spent a lot of time trying to find a reputable hair loss clinic and surgeon that I could trust and rely on. Unfortunately, there are a few charlatans in the industry, so it took me a long time and several failed attempts before I found a good hair transplant surgeon.

I realized that if it was hard for me to find someone I could trust, then I probably wasn't alone. Because of that, I decided to start up an online directory of cosmetic surgeons, but in particular hair transplant clinics. That website allowed people to review and rate their surgeon, and brought me to the attention of one of America's largest clinics.

They actually ended up buying the website from me and asked me if I could start working on their online marketing strategy and plans… and the rest, as they say, is history!

3. What type of things do you do for the hair transplant industry and your clients?

In the main it's all about helping them to generate more online business and patient inquiries. So for example that could mean developing them a specific lead generation website or creating Facebook ad campaigns designed to make their phone ring more!

I now have around five hair loss and hair restoration clinics that I work for around the globe, and I like to think that I am now regarded as one of the go-to experts when it comes to the hair loss industry and the businesses in that niche.

4. What does a typical day look like for you?

Once the kids have been taken off to school, it's straight down into the office with a coffee. The emails get checked, and then I follow a strict project plan where possible. I read a lot of self-help business books by people such as Tony Robbins and Grant Cardone in order to help me plan and execute.

Ultimately the daily aims are all about numbers, so if my clients are receiving a steady stream of online inquires from people (both men and women) seeking hair transplant treatments, then my job is done. For example, at the moment, it's all about generating more business on the female side as hair loss for women can be a taboo subject – more information on that on this website.

5. With that in mind, what are your plans for 2017, which seems to be fast-approaching?

Good question! I want to get more clients onto my existing roster of hair loss clinics, in particular the UK market which is definitely growing at the moment. There are some superb hair transplant surgeons in England at the moment, so attracting some of those guys to my portfolio would be fantastic, especially as we share a common language, so the expertise I offer should be easy enough to transfer to another geographic area.

You just to need to look at the UK market to see how good some of the hair loss clinics are (here is an example) to see that it's a great market to hopefully get into.

6. And finally, if you could give any tips to aspiring online marketers, then what would that be?

Well, find yourself a niche to work in. I have found that if you can position yourself as an expert in a particular industry, then it's far easier to attract high paying clients… just like I have done in the hair transplant industry.

It can help to build up an online portfolio of work, including interviews such as this one which should help position you as a leader in the field.

Aside from that, just work hard. Harder than the competition!

Thanks, Max!

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