1. How did you first become aware of SEO?
I was one of the earliest adopters of the internet and the World Wide Web, not only in Pakistan but globally. Back in those days, people did not know much about the internet. However, to me I could see the potential of the internet to actually change the world. I came to know about SEO through my own interest in the internet. For me, SEO has always been a passion to help online businesses succeed. And I strongly believe that when you work for passion, money automatically follows.
2. In the years you have worked in the industry, how have things changed when it comes to improving a site's search engine rank?
Yes, a lot, to say the least. Those old shoddy tricks up the sleeves of the so-called SEO experts to get you to the first page of Google do not work anymore. Google and other search engines have evolved a great deal. In the coming years, you will see a lot of people complaining that SEO is not working (many are already doing it). It is the SEO they know that is not working. Look, SEO is a patience-driven, watch and act kind of endeavor where you keep on adjusting to the changing dynamics. SEOs who are trying to get quick results will not see any success. Areas in which you particularly need to focus in the future include natural link building, social media marketing, blogging, guest posts, and relevant content marketing strategies. Niche-oriented focus would greatly help improve your site's rankings. SEO has finally become something which would only reward people who are willing to work hard and know what it actually means to be an SEO expert.
3. What are some common mistakes you see businesses making with their websites?
Here is my top list of mistakes online businesses really make.
a. They think onsite SEO is just a hoax and they do not really need to think about it much.
b. They spend so much money on paid advertisements, but eventually they run out of money. They should diversify and think about SEO and other ways of generating traffic online.
c. A lot of businesses do not pay any heed to social media marketing when it actually makes a lot of difference. Paid social media advertisement is good, but you also need to find a way to generate leads through other regular updates as well.
d. Old online businesses established for years think that mobile responsiveness is not for them. Google has already penalized such websites, and we are going to see more of that happening.
e. Content does not just mean rewriting everything which is already there. Instead it gives online businesses a way to connect with their customers.
4. What are some of your own best practices?
Here are some of the most important things for me in terms of SEO.
1. Content Marketing
2. Affiliate Marketing
3. SEM & SEO
4. Social Media Marketing
5. Guest Blogging
6. Onsite SEO (deep enough to identify and resolve onsite issues)
7. Offsite SEO
8. Work on domain authority and increase website's authenticity.
9. Evolve my overall SEO strategy in light of the changes recommended by Google and other search engines.
10. Diversify and rely on multiple sources of traffic.
5. What else would you like readers to know about you and your work?
Well, whomever you choose to work with, make sure they are worth their money. Do not work with anyone who does not understand everything and has not been proactively following SEO from the start.
I strongly believe in living up to my clients' expectations, and my work speaks for what I have done in the past. I have successfully helped many startups getting from zero sales to thousands of USDs or even more in revenues per month. I am passionate about my client's website and take every step to ensure that their interests are watched. No matter which SEO expert you wish to work with, always remember that experience has no shortcut. I do not promise my clients to deliver quick results but meaningful results where they can actually see the return on their investments.
Feel free to get in touch with me via email should you have any questions or need SEO consultation for your online business.
Thanks, Hyder Ali!