But the best way to get to know his project is to check out some examples of his work, like these paintings.
The Kickstarter campaign launched in mid-May and will run through June 13, 2015. You can also learn more about Joe Bloch and see lots of samples of his work at www.creativebloch.com.
The premiums for donors to the Kickstarter are really cool and include original artwork, such as these signed prints.
The paintings in this series are made over a long process involving many layers of acrylics. The days-long process creates a unique depth of color.
Really, the more I look at Joe's work, the more I wish I could see it in person. He has over 25 years of experience as an artist, and his knowledge of Brooklyn's overlooked buildings, cars, and other aspects of the city come through in a bold and intriguing way.
If you're looking to support the work of a creative and independent artist, check out this Kickstarter!