The idea of Luvly is to function as both a marketplace where people can buy and sell designs, and as a community where people can share tutorials, DIY ideas, and more. The site is meant to appeal to everyone from the part-time crafter to the full-time designer. There is a moderation process, too, where the Luvly admins approve every design submitted to the site, so you are getting a curated experience, not a free-for-all.
Categories for designs on the site include clip art, fonts, icons, Facebook banners, and printable templates. There's a nice-looking selection of Blogger templates. As you know, I'm a fan of the easy-to-use Blogger interface, and I like how these templates let you run a Blogger site while tweaking the design to make it look like something totally new. I'm tempted to buy one for this blog! Here's an example:
I think Luvly is a site to watch, and I imagine it will just keep growing as more designers start selling their work on the site--and more customers come to browse the affordable and classy offerings.