Monday, May 26, 2014

Introducing Thingsfolio, a Social Product Review Site

A group of entrepreneurs is just launching a new site called Thingsfolio. The tagline of the site is "The Fun and Easy Way to Shop Socially." The idea is that you can visit Thingsfolio to get friend-sourced product advice; it's a social product review site where you can view recommendations and solicit advice when you are shopping for something.

I've spent a lot of time Googling and scrolling through reviews on sites like Amazon. I've also posted on Facebook to ask friends when I want to make a purchase and am not sure where to start (like when I finally decided to replace my 10+ year-old digital camera!). Thingsfolio allows you to connect to their site with Facebook, and you can easily share information with your Facebook friends through the site. It's pretty cool because basically it allows you and your friends to self-select; if you like sharing information about products, you can use Thingsfolio to connect and share with other friends who like to do the same thing. When you're shopping and want to gather info from your friends, you don't have to use your status updates to ask questions because you can browse, ask, and learn through Thingsfolio instead.

Other features of Thingsfolio include being able to view your Facebook friends' favorites or wishlists, which can be great for birthdays, baby showers, and more. The site has a user-friendly interface with a nice-looking visual component which lets you set up "folios" according to your interests (groups of products you like, stuff you want, etc).

We have seen social product reviews become more and more influential (Amazon, Goodreads, Yelp, and the list goes on), so I think Thingsfolio could be poised for a busy future. Learn more by checking out this video from the company.

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