Friday, January 3, 2014

Guest Post on Multi-Channel Marketing

This post comes from Sarah, who has been experimenting with the methods of marketing which follow by using the services of SEMA. In 2014, Sarah hopes to get her marketing mix right, and bring in her best year of business yet.

Your Guide To Multi-Channel Marketing

If your New Year's resolution is to make your business better than ever before, then you need to consider how you are getting your company's name out there. The importance of marketing cannot go understated, as it is typically one of the best resources for gaining new clients. In today's technologically-driven world, there are plenty of marketing techniques available. And while you may be asking yourself which is the best way to go, it truly depends on your specific company. However, typically a multi-channel approach to marketing is the best. With a multi-channel marketing approach, you can reach more people in a variety of different ways.


It seems like now more than ever, people have their cell phones on them all of the time. It doesn't matter if they are with their family, at work, watching a movie, or anywhere else, a cell phone is almost an additional limb to some people. With that in mind, SMS marketing is a great way to reach your customers. One way to utilize marketing with SMS is to send out reminder messages to your customers about sales, promotions, or other helpful information. When it comes to SMS marketing, tell your customers that they will receive something special in exchange for their phone number. Most people may not think twice about it as they give you their number. And you can utilize that information and maximize reaching the customer. However, be careful not to contact your customers too much. This method of spamming may end up doing more harm than good.


Some companies may think that direct mail marketing doesn't have the same potential that it once did; however, that isn't necessarily the case. Because people refer to technology and media so much now, direct mail has become something that can be unique for your company. The best way to utilize your direct mail marketing campaign is to send out mail that cannot be ignored. Beautifully designed flyers or personalized messages on holidays or birthdays are great ways to get noticed. Don't miss out on the opportunity of marketing with direct mail, as it certainly has a potential market.


Email marketing is almost like the best of both worlds. It is easy like SMS messages, as you can send out countless emails with very little effort. At the same time, you can make each message personal and detailed like you would with marketing through direct mail. Therefore, it should be obvious that email marketing has huge potential for you company. Believe it or not, there are still some people in this world that aren't connected to the internet or that don't have an email account. But as the world continues to transition that way and more people get connected, marketing through email can be a very valuable technique for your company.

The best way to make a bang in the New Year for your company is to make sure you put all of your efforts into getting recognized. After all, it is much harder to get a new customer than it is to keep an old one. By using any of the techniques mentioned here, you can attract a variety of different customers through multiple different avenues. Make this year the best one yet for your company with multi-channel marketing!

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