Meet Hyder Ali Zaman, Digital Marketing Strategist

Hyder Ali Zaman is a highly accomplished and experienced internet marketing professional with a successful track record extending 13+ years. His ability has helped startups grow into successful business enterprises, drive online marketing strategy in sync with the offline marketing tactics, deliver SEO results, cost effectively manage SEM / PPC / FB Ad campaigns, and use non-traditional yet highly effective organic (SEO) traffic driving techniques to help organizations become successful in any highly competitive online industry in any region of the world.

Learn more by visiting http://www.hyderalizaman.com/ as well as Hyder Ali Zaman's profile on LinkedIn.

1. How did you first become aware of SEO?

I was one of the earliest adopters of the internet and the World Wide Web, not only in Pakistan but globally. Back in those days, people did not know much about the internet. However, to me I could see the potential of the internet to actually change the world. I came to know about SEO through my own interest in the internet. For me, SEO has always been a passion to help online businesses succeed. And I strongly believe that when you work for passion, money automatically follows.

2. In the years you have worked in the industry, how have things changed when it comes to improving a site's search engine rank?

Yes, a lot, to say the least. Those old shoddy tricks up the sleeves of the so-called SEO experts to get you to the first page of Google do not work anymore. Google and other search engines have evolved a great deal. In the coming years, you will see a lot of people complaining that SEO is not working (many are already doing it). It is the SEO they know that is not working. Look, SEO is a patience-driven, watch and act kind of endeavor where you keep on adjusting to the changing dynamics. SEOs who are trying to get quick results will not see any success. Areas in which you particularly need to focus in the future include natural link building, social media marketing, blogging, guest posts, and relevant content marketing strategies. Niche-oriented focus would greatly help improve your site's rankings. SEO has finally become something which would only reward people who are willing to work hard and know what it actually means to be an SEO expert.

3. What are some common mistakes you see businesses making with their websites?

Here is my top list of mistakes online businesses really make.

a. They think onsite SEO is just a hoax and they do not really need to think about it much.

b. They spend so much money on paid advertisements, but eventually they run out of money. They should diversify and think about SEO and other ways of generating traffic online.

c. A lot of businesses do not pay any heed to social media marketing when it actually makes a lot of difference. Paid social media advertisement is good, but you also need to find a way to generate leads through other regular updates as well.

d. Old online businesses established for years think that mobile responsiveness is not for them. Google has already penalized such websites, and we are going to see more of that happening.

e. Content does not just mean rewriting everything which is already there. Instead it gives online businesses a way to connect with their customers.

4. What are some of your own best practices?

Here are some of the most important things for me in terms of SEO.

1. Content Marketing
2. Affiliate Marketing
3. SEM & SEO
4. Social Media Marketing
5. Guest Blogging
6. Onsite SEO (deep enough to identify and resolve onsite issues)
7. Offsite SEO
8. Work on domain authority and increase website's authenticity.
9. Evolve my overall SEO strategy in light of the changes recommended by Google and other search engines.
10. Diversify and rely on multiple sources of traffic.

5. What else would you like readers to know about you and your work?

Well, whomever you choose to work with, make sure they are worth their money. Do not work with anyone who does not understand everything and has not been proactively following SEO from the start.

I strongly believe in living up to my clients' expectations, and my work speaks for what I have done in the past. I have successfully helped many startups getting from zero sales to thousands of USDs or even more in revenues per month. I am passionate about my client's website and take every step to ensure that their interests are watched. No matter which SEO expert you wish to work with, always remember that experience has no shortcut. I do not promise my clients to deliver quick results but meaningful results where they can actually see the return on their investments.

Feel free to get in touch with me via email should you have any questions or need SEO consultation for your online business.

Thanks, Hyder Ali!

Introducing Akado.fi for News about SEO, ORM and More

It always makes me happy when an internet marketing company has an informative, content-rich blog. To me, it demonstrates that the company is sincere and really knows how to do their job well. Akado is one such company. Founded in Finland just over ten years ago, Akado offers services in SEO, online reputation management, and more; they also offer services in Russian.

When I visited the site, the most recent article was a thoughtful piece about the differences between manual and automated SEO. In short, automated is cheaper, but manual is more likely to return results because you actually have someone sitting down to write meaningful content and to work on creating quality links.

I was also interested in a recent article on online reputation management for doctors. This makes a lot of sense to me because I know that when I get a referral to a new physician, I look the person up online. Even one bad review online can create a reduction in patients choosing a doctor. It really is a different world today where "word of mouth" can easily become distorted.

If you're interested in increasing your visibility online in Russia, Akado's site has some relevant articles for you. I learned about the popular Russian search engine, Yandex, by scrolling through the posts on the site. There are several articles on Russian SEO and how to reach the Russian market more effectively.

Akado's blog is officially known as its "news" page, and the articles are archived by year. Check out the articles from 2015 here, the articles from 2014 here, and the articles from 2013 here. It is definitely worth browsing these archives if you have even a passing interest in how you can improve your web presence and search ranking.

Introducing OOm's Blog about SEO and More

I'm always interested in learning more about search engine optimization, so it's good to find a company that does SEO work and maintains a blog on the topic where people like me can read up on the latest information in the field. OOm in Singapore provides SEO services and publishes info about their work on their blog.

One topic of note to those with an interest in increasing or maintaining their website's rank in the search engines is the methods of adapting to search engine updates. The most recent post on the OOm blog at the time that I visited addressed this topic and discussed how to avoid cheap and easy "fixes" and instead maintain a calmer, longer-range perspective. As the post points out, search engine updates actually addressed issues that are common sense when you think about finding quality content--do you want to read short, keyword-stuffed articles? Probably not!

Other blog posts address how to build the best site you can build, both in terms of readers wanting to read and return to it and in terms of the search engines ranking your site well. The bottom line is that you need to think of your readers to produce solid content that can help your site in Google and the other search engines. To quote one of the OOm posts: "Be honest in building your site... Your audience is smart so take care of them."

OOm offers a lot of different services for people who are looking to improve their websites. They offer SEO, search engine marketing, social media marketing, and more. They can help you create quality content, and they can help you create click-worthy banner ads. Really I think that reading their blog gives you a good idea of their mindset, and I appreciate their balanced, honest perspective.

In the end, creating a good site requires an investment of sincere effort. Who is your audience, and what do they want to know? These are the kinds of questions that OOm will help you ask. Their site demonstrates their aesthetic by providing useful information in an easy to navigate format.

Meet Roman Sahakov, CEO of Frozzo

Roman Sahakov is the CEO of the social media marketing company, Frozzo. He is known as a wise, patient, and knowledgeable leader. Roman cherishes his family dearly and is a devoted father to his son and a loving husband to his wife.

Frozzo social media agency offers different types of social media metrics that contribute greatly in the growth of any type of launched campaign. Those can be Twitter followers, YouTube views, and Facebook fans.

The company was founded in 2010 and since then it has followed a road of great development and improvement. It seems that Frozzo marketing company is going to be the next social superstar. Headquartered in London, UK, the company has already created buzz among internet marketers, webmasters, businesspeople, artists, and almost anyone who needs social media coverage.

For more information, follow Frozzo on Twitter and like it on Facebook.

1. What benefits have clients seen after working with Frozzo?

Frozzo has come up with a comprehensive social media marketing solution for internet marketers, businesspeople, artists, and webmasters. The web-based platform works with three major social media websites, namely: Twitter, YouTube and Facebook. This amazing social media marketing service will help you get thousands of followers, views, and active fans.

This means, you won't have to wait for a social buzz or exposure: Frozzo is able to lift your brand name right away. Furthermore, to add to the prospect of increase in popularity in a short time span, you get it for a very low price.

2. Why do you think people are more likely to like/follow someone who already has followers, rather than be the first to discover a new product or artist?

People love to follow the social media stars: your followers and fans will bring more clients.

Have you ever noticed your own view about the social media stars? You'll more likely follow people or businesses that have already grown a good client base. This definitely indicates the importance of fans and followers in your account. Investing for a few thousands of active users will potentially help grow your social signals stronger and more positive.

Becoming a social media star isn't a challenge for those who use Frozzo. You just have to select a suitable package and you will get the social exposure almost instantly. The exposure will let your social marketing operation go on autopilot and start generating targeted social traffic in no time.

3. With Google penalizing sites for selling links and other companies taking similar measures, how does Frozzo provide followers without putting the client at risk?

Frozzo is concerned about the shocking search engine penalties.

Recently, the search engines have become more concerned about low quality websites with irrelevant or fluffy content. Google, the leading search engine, has already come up with few major updates in the algorithms and rankings. Some websites have been hit so hard by the search engines that the webmasters are trying to change their SEO plans and strategies.

Frozzo is concerned about the penalties. It neither sells links nor spreads spammy anchors online. It has developed a loyal social group who are ready to help their clients grow. The natural sharing on the social platform can easily create positive non-spammy social signals, and that's how Frozzo marketing company protects its customers.

4. How can a customer make the best use of Frozzo's resources and services?

Frozzo has already built a huge follower base of 100,000, and the number is still on the rise. You simply have to select an offer that suits your marketing budget and business strategy.

Choosing a single platform won't help you a lot to rank on the search engines. Rather you should concentrate on all three platforms and get social signals from multiple resources. This is the only way how you can use the most of Frozzo. If you're only subscribing to one-platform service, consider trying all of them together.

5. How did you personally become interested in social media marketing, and what do you see in the future for Frozzo?

Social media marketing is the future of IM: Frozzo is definitely going big in upcoming years.

Experts are saying that SEO and internet marketing will mostly depend on the social websites in next upcoming years. We are entering a new age of user-oriented search engines. In such conditions, Frozzo is definitely going to grow bigger and more powerful over time. As social media marketing is the future of IM, Frozzo is going to be the ultimate destination for the internet marketers around the world.

Thanks, Roman!