Introducing Dental Professionals, Dental Care in Chicago

If you're in the Chicago area and looking for a dentist, Dental Professionals can help you find a Chicago dentist as they maintain a busy practice with dentists and scheduling to meet the needs of a variety of patients.

Dental Professionals has a history of over 80 years behind their practice. And they are always reevaluating their work and looking for ways to improve, like adding new technology and participating in advanced training classes.

The dentists with Dental Professionals provide the full range of dental services. For starters, they offer complete general dentistry and preventative care, from cleanings to restorative work. They do advanced treatment for bridges, crowns, periodontal issues, etc. They do dental implants. You can also find a range of cosmetic dental services, as well as teeth whitening. And they do oral surgery, TMJ treatment, and treatment for sleep-related dental issues like sleep apnea.

Part of the idea behind Dental Professionals is to offer the full slate of specialty services so that patients don't need to visit a different clinic when they need specialized work, with state-of-the-art digital dentistry, including "crowns in a day." There are currently six dentists in the practice, and their website gives full biographical information about their years of experience.

Introducing Mac Dental Software from Datacon

I've written before that I'm always impressed with a product that fills a very specific need in the market. Datacon does just that: it's an innovative Mac dental software solution that can be tailored to meet the needs of a dental practice needs today and in the future. In fact, Datacon has been evolving over the course of 30 years now. The company started by providing hardware and software for dental practices, then shifted its focus (starting in 2010) onto software development and support.

Datacon is an all-in-one software system. It doesn't require you to buy other modules or additional software packages to add in later. From accounting and scheduling in the front office, to tooth charting and treatment planning in the back office, Datacon has all the features a dental practice needs in one software program. Datacon can integrate with just about any digital radiography or imaging product, and it can be customized to meet the needs of specialty practices, a one-doctor office, or a large, multiple-location clinic.

The founders of Datacon believe that no two practices are alike and that the practice owners know what's best for themselves, their staff, and their patients. Thus, they wanted to make software that is widely compatible because they don't want to dictate the use of any particular type of workstation, camera, sensor, or imaging software. Datacon is compatible with MS Windows and Macintosh workstations, and it runs on a Mac Mini server.

Meet Jerry Jones, Marketing Expert

Based in the Willamette Valley, Jerry Jones is an expert on professional practice marketing with nearly 20 years of experience. He spends most of his time developing marketing and advertising strategies for his limited number of private clients and ClearPath Society Members. He helps clients with writing, creating, designing, and tracking results for various new patient/client attraction and patient/client retention marketing campaigns.

1. As someone who is not a dentist, how did you first become interested in the business of dentistry?

After completing my undergraduate degree, I spent a couple of years in Washington, DC. I worked as a staffer for a US Senator and decided to return to the west coast, where I contemplated attending graduate school, but in the interim, got sidetracked by working for a dentist on his nationally-circulated newsletters. Since the focus of his newsletters was business in nature, it appealed to me--in particular, the marketing side--which is the driver of all business. A few short years later, I actually bought one of his companies. I quickly grew it and sold it a handful of years later, to a former employee. And, a few short years after that, the call was strong to return and I did. Today, after having re-launching my original business, we now work with hundreds of dentists and financial planners all over the world on helping them grow their practices through smart, reliable, direct response marketing.

2. What are some of the unique marketing challenges faced by dentists?

The average patients (and most dentists) have it in their minds that dentists are selling pain and the high cost of health care. So, it's often perceived as an uphill battle. It's two strikes before they even step up to the plate.

However, dentists are also selling beauty and cosmetic/smile enhancement and health solutions. Most dentists don't view themselves as solution providers to some of the most challenging cosmetic hurdles most of us have. Almost everyone wants an improved smile and most certainly a healthy mouth. To be successful in dentistry as a business, it takes a marketer to get the patients to raise their hand/create interest, an artist and skilled clinician, a salesman's skills to present the solutions, and, a business mind to connect the dots to ensure the process gets repeated. It's not complicated. However, most dentists are too narrowly focused on the technical and artisan approaches, leaving all other aspects of the business to chance. After all, only a small percentage of dentists have business degrees. They went to dental school, not business school. That's where my company comes in to play.

3. What inspired you to write your book, 24 Common Mistakes Doctors Make That Destroy Their Business(es) and Retirement?

As a businessman, I've made every one of them. They were easy to write about, and, my members and clients quickly understand them since so many have also. The book shares my struggles in business and helps build a collaborative bond and potential relationship with those who read it.

4. Would you tell us a little bit about your ClearPath Society and what it offers?

The ClearPath Society® is an association of like-minded, success-oriented individuals aligned to help each other create and maintain a high-profit, low-overhead, low-stress, lifestyle business.

Among numerous privileges, members receive unrestricted access to dentistry's most significant source of constantly evolving, trusted, and proven patient attraction and retention strategies--the lifeblood of business.

Members get access to exclusive turn key new patient attraction and retention solutions.

These include turn key fully-customized patient newsletters, postcards, free standing inserts, newspaper ads, Yellow Pages ads, monthly patient offers, and more.

I continue to create unique patient attraction strategies to include hundreds of new patient ads, office marketing strategies, and patient retention systems for ClearPath members. Members receive a license and royalty-free access to the enormous catalog of ads I have produced for members. The ads and systems are all fully-vetted, at SofTouch Dental™, prior to release for member use.

Members also participate in an annual gathering designed to emulate and improve upon Napoleon Hill's Mastermind concept. And I provide dentists with a decision "lifeline": an always-open resource available exclusively to members to receive feedback on ideas, thoughts, and dental business strategy.

More information is available at www.ClearPathSociety.com.

5. Do you see your goal as helping entrepreneurs become involved in dentistry or helping dentists become stronger entrepreneurs--or both?

No question, both. There's a strong need and place for both in dentistry. With having entrepreneurs more involved in this segment of the healthcare industry, it will grow quickly and reach more potential patients. Plus, the advancement of technology breakthroughs will no doubt occur far faster. There's a place for solo practicing dentists in dentistry and always will be. There's also a place for group practice, big box chain organizations, and, even franchise organizations. At Jerry Jones Direct and through my ClearPath Society®, we’re actually bringing to market a hugely successful dental office model that brings forth the best of both worlds. Your readers can learn more at www.WellnessSpringsDental.com.

Thanks, Jerry!