Meet Josh Sexton, CEO of Hiiro Media

Josh Sexton is the CEO of Hiiro Media. His company builds creative social media campaigns across all platforms, and they work with companies of all calibers. Hiiro Media focuses on storytelling in all they do to drive business results. Learn more about Josh by visiting his LinkedIn page.

1. How did you first become interested in working in the field of social media?

In 2009 when I Joined Facebook. I realized I could market and sell products from a distance and reconnect with those I lost contact with over the years.​

2. What inspired you to start Hiiro Media, and what does the name mean?

​What inspired me was being in college, and seeing how the same old stuff is being regurgitated over and over and over again. I realized the way we market and the way we sell things are changing as rapidly as technology is changing. And very few brands have noticed this.

​Hiiro Media means creative story-driven marketing and branding. We find a way to tell a brand's story that captivates their audience and allows their audience to feel as though that company cares, that the company is human and not just trying to take their money.

3. Why is storytelling so important in a social media campaign?

​Because it allows for the audience to feel connected. It allows for a brand's message to reach their audience in a more human, authentic, and transparent way.

4. What are some things that very small businesses or indie businesspeople/artists/etc can do themselves to help get the word out about their projects?

Hire me. Lol. What can they do? They can invest the extra time and effort in educating themselves on where their target audience is and learning how to create content that visually and emotionally captivates them. Find a creative and innovative way to inspire them to engage with the brand. ​

5. When is it time for an individual or company to hire a professional firm for help with utilizing social media to improve their business results?

​When they sincerely wish to grow their business. Most companies think that just having a presence and posting words and pictures is marketing in the time we live in. What is scary is that companies with that philosophy fail because they think it's smart to throw things against the wall and see if it sticks.

Thanks, Josh!

An Introduction to Vidicom

Since its beginnings in 1982, Vidicom has become a large and diverse company which creates and distributes media through a variety of media channels. Though the company is based in New York City, its reach stretches across the country (and around the world). If you have traveled for business or pleasure to big cities like Boston, Dallas, and Los Angeles, there's a good chance you've seen Vidicom's media while on an airplane, in a taxi, or in a hotel. Vidicom also shares content online through blogs, communities, and sites like Facebook.

Vidicom creates custom content and utilizes their 30+ years in the industry to find the right venues to maximize distribution. With so many types of media within their reach, they can help companies find the right viewers according to the viewers' hobbies, interests, history of media use, etc. What sets the company apart is the way they reach viewers when they are both at home and away from home. Through their in-flight media content, they read over two million viewers each month.

Over the years, Vidicom has worked with a solid roster of well-known brands, including Continental Airlines, Nestlé, Chanel, L’Oréal, and Ralph Lauren. Their more recent innovations include using QR codes in taxis to allow people to easily interact with media content.

For more information about Vidicom, check out their tumblr blog and flickr page.

Meet Ricardo Casas, Founder of Fahrenheit Marketing

Ricardo Casas guides Fahrenheit Marketing in its strategic partnerships, business development opportunities, and overall team management. Over the last 12 years, he gleaned his marketing expertise through the various marketing arenas including graphic design, account management, and account direction and as marketing director for a large agency before founding his own company, Fahrenheit Marketing.

Ricardo attended the School of Business and International Relations (FURB) in Blumenau, and later acquired a bachelor degree in Graphic Design and Marketing from Texas State University. He is a devoted family man and enjoys every second he spends with his beautiful wife and four children.

1. Is online marketing viable for legal firms?

Fahrenheit Marketing has helped several legal clients rise from anonymity to prominence with future-proof strategies that have revolutionized these firms. The secret to their success: hard work, content focus, and conversion management.

2. Why should one choose Fahrenheit Marketing over other competitors?

Fahrenheit offers an alternative to cheap alternatives, capitalizing on American labor and future-proof strategies. Cheaper, less reputable outfits offer quick in and quick out results that don't last and in the end, cost substantially more, potentially the blacklisting of your website.

3. What does "future-proof" mean in marketing?

Fahrenheit Marketing seeks to harness valuable links from high quality outlets via content syndication. Future-proof, in this case, means that there is no policy against doing good. Fahrenheit produces and promotes quality content, adding value to users and relevance to its clients.

4. What does it cost to engage a high-caliber agency?

Usually, the price of a legal marketing campaign is attached to the market you serve. If you're in a metro area with a million-plus people, your campaign will start out around six thousand dollars a month. Remember, you're employing professional services for a professional campaign. No outsourcing here.

5. How long will it take to see a return on investment?

Depending on how competitive your market, it could take as long as 12 months to start seeing results. Online marketing is a marathon, not a sprint, and it's worth it!

Thanks, Ricardo!