Meet Ralph Masengill, Author and Advisor

Ralph Masengill is a best selling author of two books, Beat the Curve and Conquer Change and Win. He is a coach and advisor. He is a graduate of The University of Tennessee, and the post graduate of the Edwards Deming program on quality and change. Learn more about him by visiting Masengill.com.

1. How did you get the idea for your book, Conquer Change and Win?

I saw that so many smart, well-rounded, and secure individuals and many of the employees who work for them have no clue about how to change correctly. 90% of the population has no clue about change and its effects that always happen. The same story is true in families as well.

2. What are some common misconceptions that people have about change?

Misconceptions: Change is not constant. Change positive or negative has the same effect on all of us. They generally believe that all change does not cause some form of pain. It does. Many fear change but most do not want to admit it. Do not believe that most of us will not change until the pain of not changing is greater than the pain of changing. Believe that taking a calculated risk is almost like gambling. It is not. With change we will always be asked to take a calculated risk.

3. How does your work in PR influence your work as an author?

I believe it does have a positive effect. The root of a solid public relations expert is understanding people. That is the first thing you must know in order to succeed in PR.

4. What is your advice to people who are facing change that they see as negative yet unavoidable?

There is such a thing as negative change. When you know and understand how change operates in the world, you will also see much of what the majority calls negative pain is in fact positive change in disguise.

5. What else would you like readers to know about you and your work?

Huge change is on the way. No matter who wins the national election in November, we are all going to experience great change over the next two years. How many times has change disrupted your life, left you feeling off-kilter, caused you to miss opportunities or react without thinking? Every one of us is constantly affected by change. Change never stops, and whether it's positive change or not, our first reaction is usually fear. The truly successful people of the world have a good understanding of change and how to make it work to their advantage. My book offers an easy to read and fun approach to this serious topic of change in our lives.

Thanks, Ralph!